Why AI Output Drifts Off-Brand at Scale
AI models forget brand context between sessions, forcing teams to rebuild decisions they just made.
Suki Tanigawa
Staff Writer, AI Creative Workflows
Suki Tanigawa worked as a creative director at two independent agencies before transitioning to journalism, where she now covers the intersection of generative AI and brand production pipelines. Her hands-on experience running creative teams gives her reporting an inside-out credibility rarely found in tech coverage.
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AI models forget brand context between sessions, forcing teams to rebuild decisions they just made.